Costco
Producing an inspirational food magazine that members love.
Background
Costco is a unique retail concept; the member model and experience, the hero products and warehouse format all combine to create a truly original story with thousands of adoring members.
Costco asked Edge to refresh the design and execute a new editorial strategy that celebrates the Costco difference and unlocks the maximum amount of advertising and sponsorship funding from suppliers.
Strategy
We redesigned the look and feel of the magazine introducing a bolder Costco look, enhanced the editorial to create immediate impact and add value to the readers experience at every page turn.
Edge developed consistent style of imagery throughout the magazine, a stronger narrative, creating unity across the wide variety of product categories.
Content
Edge provides Costco an end-to-end magazine publishing solution; working seamlessly with the Costco team on creative ideas and art direction; sourcing the most inspiring content available; and publish a magazine that members love.
