Hearing Australia
Driving Continuous Impact:
How Our Strategic Media Approach Delivers Sustained Value for Hearing Australia
World hearing day
The Challenge
Deliver unfair share of voice while following Hearing Australia’s road show celebrating World Hearing Day and driving 55+ audience into centres for a hearing check.
The Solution
Smart use of day part and channels where competitors are weak. Data driven radio strategy strategy with a combination of dynamic live reads and expert interviews.
An innovative targeted OOH strategy focused on proximity to centres.
Engage our audience in contextually relevant environments, to showcase the Hearing Australia difference and the easy steps to get your hearing checked.
The Results
75th birthday
The Challenge
Support 170 hearing centres across the country with a campaign that cut through in an increasingly competitive market
The Solution
Maximise reach in channels that gave HA the edge over competitors with higher spends.
Working a full funnel media approach that integrated paid/owned/earned shared touchpoints to maximise reach in channels where HA SOV was disproportionately high.
Contextually relevant placements through content partnerships and tactical keyword targeting with core local areas.
By calling out our local areas at a granular level we were able to drive higher engagements and achieve cut through to our core audiences.
The Results
