Folkal
The e-comm marketplace that transformed the sustainability of the eyewear industry
The background
Sunnies are stylish but harmful to the planet, often made from petroleum and taking up to 450 years to decompose.
Despite growing environmental awareness, major eyewear manufacturers like Safilo and the industry at large have been slow to adopt sustainable practices due to perceived commercial unviability. Consumers also face challenges finding and choosing sustainable options due to limited information and high effort.
The idea
You use commerce as a force for good – and transform the industry from the inside out – by creating the world’s first brand and e-commerce marketplace that only sells sustainable eyewear.
We created Folkal, the world’s first brand and e-commerce marketplace dedicated exclusively to eco-friendly glasses. We built everything from scratch, including the brand, visual identity, and website.
David Pearson
Senior Director, APAC
The Edge team have brought the perfect blend of commercial nous and creative inspiration to the development of this joint venture. I’m looking forward to continuing to do great things together.
