Brand
We create brands from scratch, and hone existing brands.
We develop products, services and experiences.
We work with startups (and sometimes launch our own).
Pineapple Net
Creating a refreshing brand for a refreshingly different broadband provider
Pineapple Net is the retail brand of privately-owned fibre operator DGtek.
DGtek initially launched Pineapple Net as a way to sell broadband directly to consumers while it scaled up operations to bring a wholesale offer to market.
However, a change in strategy put more onus on the brand – which needed a much clearer position in market, and much a more appealing visual identity, to become relevant.
Jody Doran
Head of Brand and Marketing
The guys at Edge helped us carve out a unique position in market, then brought it to life in a standout way in a category that often feels very samey. Plus, they were lovely humans and easy to work with. How refreshing!
Rubay Wines
Building a direct-to-consumer wine discovery brand
Rubay Wines worked with us to develop its DTC brand.
The product - a sample pack of four wines with video tasting notes - was provisionally named ‘Four Somme’. Edge’s task was to develop a positioning, name and brand ID that would make the product feel relevant to its target audience of curious millennial wine-dabblers.
Avron Rubin
CEO and Founder
Edge absolutely crushed it on our brand identity project! Their creativity, attention to detail, and knack for capturing our brand essence made them an absolute joy to work with and a vital part of our success.
They went above and beyond, exceeding our expectations every step of the way.
RELEASEIT
Working with a start-up tech business to launch a world-changing brand
Releaseit – a tech start-up – worked with us to create the brand and scale in market.
The work included developing the brand DNA and architecture as well as its visual identity, which then rolled out across digital and traditional comms.
Peter Krideras
Managing Director
A lot of start-ups do brand badly - we knew we needed to put it at the centre of our business. The compelling brand narrative and highly distinctive visual ID developed by the Edge team helped us do just that.
ALTUS
Helping a project management consultancy create a distinctive software brand
Sensei is a consultancy business that developed Sensei IQ, a project management software solution to help organisations better optimise and track work.
To help Sensei better scale the software solution by selling it to third party consultants, they needed Edge to separate Sensei and Sensei IQ, creating a distinctive, stand-alone software product brand.
Andy Neumann
CEO
I have been so impressed with Edge at every stage of this process. I was chatting to a colleague before this latest presentation, saying surely it's only downhill from here, but Edge continued to surprise and delight with the brilliant strategic and creative work that was put in front of us.
United cellars
Injecting meaning into an organically grown brand
United Cellars was founded by an entrepreneur who built the brand over time without considering meaning or associations.
We needed to understand what motivated him to start the business in the first place.
Anthony Ghattas
Founder and ChairmaN
The guys at Edge did an incredible job of understanding what makes us tick, and turning that into a brand DNA and visual identity that perfectly encapsulates our value proposition. We're proud to wrap it around every aspect of our business.
